EliteCashBlog

QUOTE OF THE WEEK

During the 2008 recession, Melissa Ben-Ishay was fired from her advertising job. After hearing the news, her brother encouraged her to go home and bake cupcakes, so they could start a business. And bam – just like that, Baked By Melissa was born. The first store, in 2009, was a window in New York’s trendy SoHo neighborhood manned by Melissa herself. The cupcakes were bite-sized, so customers could have one of everything, without feeling guilty. This ‘small’ decision made a big difference. Today, Baked By Melissa has more than a dozen cupcake outposts, offers an online “cupcake creator” for customized treats, and now ships nationwide.

Check out this video here presented by American Express Open where Melissa discusses how the business grew, how she found the right people for her team, and how she uses social media to make the business better.

Adda Birnir noticed a gender divide between a media company’s business and technical side versus the editorial side. So she created Skillcrush. Skillcrush allows you to sign up for classes so you can learn digital skills such as technical jargon, coding, building a website, and understanding user experience. Check it out here.

Before The Secret, before being a life coach was an actual career option, before all the wannabe self-help gurus there was Tony Robbins-motivational speaker, author, master of transformation. In a recent interview with Entrepreneur.com, Tony elaborates on what he calls the 7 ‘forces’ of business mastery. If you have your own business, plan on launching one, or even are looking for ammunition to kick off one of your new year goals, please check out this interview here. May the force be with you.

So apparently LifeSavers and M&M turned Seinfeld down for what became the Junior Mint episode. Check out the stories behind 10 famous product placements here.

Want to know what the most overused buzzwords on LinkedIn 2013 were? Check them out here.

Who Goes To Work To Have Fun?  by Oliver Burkeman… here.

David Hieatt, founder of Hiut Denim Co., and The Do-Lectures and a gastropub in Cardigan, North Wales called 25 Miles. This brilliant and experienced entrepreneur shares some very valuable insight on business here.